Café Zero is an innovative way to enjoy coffee with a unique frozen drink blended with ice crystals.

Café Zero is an edgy and urban drink hence the way the social media graphic is geared towards it. Below is a selection of images I created for this brand, it was a mix of many different mediums, using photoshop and photography to mix the results, this was a few years back when the look and feel of Instagram were very filter-heavy.

There was a lot of planning involved for these shots, storyboarding of what the shots would look like after doing location scouting for the right urban feel i.e graffiti, hiring models or arranging the time for colleagues to help out with being in the shots then the post editing.